Our Shruggi™ is made from 100% certified organic cotton.

Apart from being super soft against your child’s skin, organic cotton is also less likely to trigger allergies in children because no harmful chemicals are used in the processing and finishing of the product.

Cotton production is not natural unless it’s organic.  These days, cotton is grown using ever increasing amounts of chemicals, pesticides and synthetic fertilisers.

Organic cotton farming supports a sustainable agriculture that keeps the soil fertile, water clean and air pure for generations to come.

Our cotton is GOTS certified.  The Global Organic Textile Standard is recognised as the world’s leading processing standard for textiles made from organic fibres. It defines high-level environmental criteria along the entire organic textiles supply chain and requires compliance with social criteria.

Our products are also certified by the OEKO-TEX® Standard 100.  This is an independent test and certification system for all types of textiles tested for harmful substances, meaning the dyes that make our Shruggi™ bright, colourful and attractive to kids are free from harmful substances.

We wanted to create products that are as gentle on your child’s skin as possible and by producing them from organic cotton and adhering to these standards, we feel we are doing what we can to make that a reality.